Five Reasons Why Social Media is important for SEO

What the heck does social media have to have to do with SEO? MWI receives these kinds of information from prospective and current clients. Social media is an incredibly growing channel for marketing that most businesses have only begun to take advantage of over the last couple of years, yet it’s essential to utilize it – especially if you’re investing resources into search engine optimization. Making and managing social media accounts is crucial to support SEO efforts, even though the benefits may not be immediately obvious. From the myriad of reasons you should think about social media as part of your strategy for online, here are 5 reasons it’s important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some time. Whenever people tweet, like or comment on the content that is known as a social engagement. Content with more social engagements will have more social signals. Social signals are utilized by search engines to rank content. It’s a method of determining the content that people consider useful over what their algorithm decides is top-quality. The content you’ve created can be instantly indexed whenever it’s attracting a significant amount of engagement on social media.

2) Link Building

It is long past the time that you could get links from other websites. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to perform link building in using the old-fashioned method to create quality content that is link-worthy. But how do you reach websites that are willing to link to your site if you ask them directly, which is an «unnatural» link building method? Social media is your solution. Social media lets you publish your content to people who are willing to link to it in the event that it’s worth linking to. Those people will also be able to share your content with their networks, further increasing the influence of your content.

3) Amplification of content

You can make all the high quality content you want, but it won’t gain any traction without amplifying it. Marketing via email is great method to boost the content you create, but it won’t reach those in your marketing list. Social media enables you to increase the reach of your content. If you publish your content to your followers, they will also share it with their personal followings If they are satisfied with the content. These people will then recommend your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic, inbound linking as well as social signals and brand recognition These can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand image and recognition to judge the quality of your site and how trustworthy it should be when they rank it in their algorithms. Aside from amplifying your content Social media can also build brand awareness. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google’s trust and help with search results that are branded.

5) Social Indexing

Since search engines are able to index social media websites these profiles are now showing as search results. This enables your brand to appear in search results for branded search queries , which is more than only your website. This gets better. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to ensure your content’s ranking in the search results. This was just temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, شراء ساعات مشاهدة يوتيوب so it’s important to leverage it for getting your content ranked.

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