Five Reasons Social Media is essential for SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is an incredibly growing marketing channel that most businesses have only begun taking advantage of in the last couple of years, yet it’s essential to utilize it – especially if you’re investing resources into search engine optimization. Creating and managing social media accounts is important to assist in SEO initiatives, but the benefits of social media aren’t always evident. Here are five reasons social media is crucial for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. Social engagement occurs when users like, share or share a tweet about a piece of content. A piece of content that has the highest number of social engagements will have more social signals. Search engines measure these social signals, and use it as a quality factor when ranking the content. It’s a way of evaluating the quality of content that people are able to use and what their algorithm decides is top-quality. If the content you’re looking at receives lots of social interaction it will be immediately classified.

2.) Link Building

There are no more days of soliciting websites to add links to your site. Google’s Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating good quality content that is pertinent. How do you get in touch with websites willing to link to your content if they are not directly approached as an «unnatural» link building technique? Social media is the solution. Social media allows you to expose your content to of relevant audiences that may be influenced to link to it should it be worthy of linking to. They will also share your content with others and boost your authority.

3.) Content Amplification

No matter how top-quality the content you publish, it will not get much traction unless you amplify it. Marketing via email is a great way of amplifying content but it’s only going to reach those in your marketing list. Social media enables you to reach new audiences with your content. After you have shared your content, your following will spread it to their networks if they find it useful. This will allow them to be able to share your content with their followers, thereby increasing your reach. In return, you will gain an abundance of relevant traffic, inbound links, brand recognition and social signals These are all utilized by search engines to judge content quality.

content amplification lifecycle

4) Brand Communication and Awareness

Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media can help build brand awareness and amplifies the quality of your content. This is what Google calls co-citation. These co-citations can be developed by using social media to boost Google’s trust as well as aid with search results that are branded.

5.) Social Indexing

Since the search engines index social media websites, شراء مشتركين يوتيوب they are now showing as search results. This lets your brand show up in search results for branded search queries on more than just your company website. It’s even better. Tweets that were individual from Twitter were once indexed and were displayed in search results. This allowed your website to rank higher in search. The service was temporary for a few months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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