What can social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast expanding marketing channel that many companies have only just begun taking advantage of in the past couple of years, yet it’s vital to take advantage of it when you’re investing funds into SEO. While the benefits of social media may not be immediately apparent, they’re essential for SEO help. Here are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for some time. A social engagement happens the time when people share, like, comment or share tweets about an article. A piece of content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to determine the content that people are most interested in and what their algorithms consider good quality. If something has a high amount of social interaction it will be immediately identified.
2) Link Building
It’s past the time when you could go out and شراء مشتركين يوتيوب ask for links from other websites. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in the old fashioned way – create high quality content that is link-worthy. How do you get in touch with websites that are willing to link to your website if asking them directly is considered an «unnatural» practice for building links? Social media is the solution. Social media enables you to place your content in front of people who are interested and could be convinced to link to it should it be worthy of linking to. These users will then spread your content among others, increasing your influence.
3.) Amplification of content
The quality of your content is, it’s unlikely to get much traction unless you amplify it. Sure, email marketing can be an effective way to boost content, but it’ll only reach people within your marketing database. It is possible to reach new audiences through social media. Once you share your content, those who follow you will be able to share it with their followers if they find it useful. These people will then share it with their following which will increase the reach of your content. You will also gain relevant traffic as well as inbound linking social signals, as well as brand awareness, all of which can be utilized by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines will use your brand’s image and recognition to judge the quality of your site and how reliable it ought to be for their ranking algorithms. Social media is a great way to increase brand awareness and amplifies your content. Google refers to this as co-citation. Building these co-citations using social media can boost Google’s trust and confidence in your website , and will also help by bringing in search queries that are branded.
5) Social Indexing
Search engines have been indexing social media profiles since a while and this means that they appear in the search results pages. This allows your company to appear in search results for your branded search queries on more than only your website. It’s even better. Individual tweets from Twitter were once indexed and displayed in search results. This allowed your site to be ranked higher in search. The program was only temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.