After apologizing for its bondage teddy bear campaign and blaming a second scandal involving child porn on a set designer, embattled is yet to answer for a third concern from its recently axed ad campaigns – a which celebrates the artist Michael Borremans.
Borremans’ work is consistently dark and bordering on the occult; he depicts castrated toddlers and headless models in some of his works.
While Balenciaga is yet to explain how one of his books ended up in the background of its Spring ’23 campaign, it blamed other props – namely a printout of a ruling on child porn – on the set designer Nicholas Des Jardins and North Six.
But DailyMail.com can reveal other similarities between Balenciaga’s designs and Borremans’ work.
This is the book believed to be featured in the office photoshoot.It features a woman on the cover with her face covered in black. Shown right, Kim Kardashian’s Balenciaga Met Gala look in 2021, where she famously covered her face with black cloth
The Belgian artist Michael Borremans, pictured in Brussels in 2014, debuting his As Sweet As It Gets collection
In this image from Balenciaga’s scrapped Spring ’23 campaign, Isabelle Huppert sits in front of a stack of books including one that celebrates Michael Borremans, a Belgian painter whose work is known to include depictions of castrated toddlers
Perhaps the most startling is Borremans’ 2013 painting The Angel, which depicts a woman in a pink dress, standing with her head down, with her face entirely covered in a black tar-like material.
It bears striking similarities to Balenciaga’s well-publicized 2021 black face coverings, which it paraded down a couture runway.
The trend was debuted by Kim Kardashian at the 2021 Met Gala. She and creative director Demna Gvasalia wore matching black cloths to the event.
Then there is the 2022 Adidas x Balenciaga show at the New York Stock Exchange, where models marched wearing an array of brightly colored rubber masks.
In a New York Times at the end of last month, Demna – who uses only his first name – said he personally wore the mask at the Met Gala because ‘I’ve always had a problem with myself in the mirror’.
He also referred to the masks as part of his ‘sexual education.’
But it’s a theme that appears frequently in Borremans’ work too.
Borremans’ paintings regularly feature models in masks (left).Balenciaga’s show with Adidas last year (right), in which the models were all sent down the runway in masks
The 2022 Adidas x Balenciaga show at the New York Stock Exchange, where models marched wearing an array of brightly colored rubber masks
Indeed, his 2015 series, As Sweet As It Gets, features multiple subjects either being masked or already wearing them.
A dress that is featured heavily in that series – titled The Devil Dress – by Borremans, is also similar to a dress sent down the runway by Balenciaga in 2017 at its Autumn/Winter show.
Balenciaga insists the brand’s designs has never been inspired by Borremans, and that the two have no connection.
‘There are no connections whatsoever between Balenciaga and Borremans…none of the suggestions are factual,’ Robin Meason, Balenciaga’s global PR director, told DailyMail.com.
In the past, artistic director Demna has said he feels most ‘at home’ designing couture for Balenciaga.
He joined the fashion house in 2015 after designing at Vetements.
In a 2021 interview with Vanity Fair, he talked of overcoming ‘demons’ from his childhood.
‘I always felt like a stranger. Everywhere I’ve lived since I was 12, I am an outsider.
Borremans’ The Devil Dress, part of his The Duck exhibition. The dress is featured in other works by Borremans dating back to 2011
Gowns from Balenciaga’s 2017 Autumn/Winter collection which featured a similar structure to Borremans’
Balenciaga’s creative director Demna Gvasalia.He has not yet issued a personal comment
‘I was a refugee in my own country before I moved to Germany and Belgium, where I was very aware of being foreign.
‘No one knew where Georgia was.I come from a country people can’t even place on a map.
‘Then came living in Paris, which can be so xenophobic, and it escalated into a full-on identity crisis.
‘I didn’t know where I belonged; it kept me in a black hole of depression and anger,’ he said.
Demna, 41, has been married to husband Loik Gomez since 2017. The pair stopped drinking alcohol together after developing a ‘nocturnal lifestyle’, and live quietly in Switzerland.
After graduating from college in Georgia, Demna studied at the Royal College of Fine Arts in Antwerp, Belgium.
He started his fashion career at Maison Margiela, then worked at Louis Vuitton and Marc Jacobs before launching Vetements in 2014.He took over from Alexander Wang at Balenciaga in 2015.
Demna has not issued a personal statement on the scandals engulfing the brand, but he has repeatedly shared Balenciaga’s comments.