The best thing about setting your retail price at a 50% retail margin means that when a retailer comes knocking and asks for your wholesale price is the simplicity - you can say ''I'll go 50:50 with you' or 'you can buy from me at half price' to any retailer. The retailer then gets a great deal that is hard to argue with. And you are secure because you know that even though you will not be selling at your...