Co-founder: Evan Spiegel with his wife Miranda Kerr
Snap is the latest social media giant to lay off staff as hard times hit.
It is unclear how many of Snap’s 6,000 employees will be slashed, but a decision is understood to be imminent.
The layoffs come after the California-based tech firm behind popular app, Snapchat, reported disappointing earnings last month.
The company posted losses of £349million in the second quarter -up from £126million a year earlier – and refused to make a revenue forecast for the third quarter.
Its share price has plummeted since then, with chief executive Evan Spiegel warning that Snap needs to find new ways to make money as well as finding additional cost savings.
Spiegel, who helped to set up the messaging app in 2011 and is married to Australian model Miranda Kerr, is worth £6.2billion.
The last time Snap axed staff was in 2018, when it was still reeling from the fallout of a poorly executed redesign.
The firm is struggling to increase its advertising business, especially since Apple introduced a new iPhone feature last year that stops apps like Snapchat from tracking users.
The last time Snap axed staff was in 2018
Moreover, major brands are slashing marketing budgets and pulling advertising as spiralling inflation eats into consumer spending.The economic downturn has punished tech stocks and other cash-burning companies.
In May, Twitter announced a hiring freeze and a review of all existing job offers.
Pressure grew when Elon Musk shelved his £35billion offer to buy the social media site, citing an abnormal number of fake accounts – but Twitter is trying to force the deal through.
Meta, the owner of Facebook, slashed the number of engineers it planned to hire by around a third this year and chief executive Mark Zuckerberg warned employees in June to brace for a deep economic downturn.
Social media sensation Tik Tok has already started laying off staff this year in the US and warned some employees in the UK and elsewhere in Europe that their jobs were in danger – and this is despite the fact Tik Tok has more than a billion active users.
#fiveDealsWidget .dealItemTitle#mobile display:none
#fiveDealsWidget display:block; float:left; clear:both; max-width:636px; margin:0; padding:0; line-height:120%; font-size:12px
#fiveDealsWidget div, #fiveDealsWidget a margin:0; padding:0; line-height:120%; text-decoration: none; font-family:Arial, technupdate Helvetica ,sans-serif
#fiveDealsWidget .widgetTitleBox display:block; float:left; width:100%; background-color:#af1e1e;
#fiveDealsWidget .widgetTitle color:#fff; text-transform: uppercase; font-size:18px; font-weight:bold; margin:6px 10px 4px 10px;
#fiveDealsWidget a.dealItem float:left; display:block; width:124px; margin-right:4px; margin-top:5px; background-color: #e3e3e3; min-height:200px;
#fiveDealsWidget a.dealItem#last margin-right:0
#fiveDealsWidget .dealItemTitle display:block; margin:10px 5px; color:#000; font-weight:bold
#fiveDealsWidget .dealItemImage, #fiveDealsWidget .dealItemImage img float:left; display:block; margin:0; padding:0
#fiveDealsWidget .dealItemImage border:1px solid #ccc
#fiveDealsWidget .dealItemImage img width:100%; height:auto
#fiveDealsWidget .dealItemdesc float:left; display:block; color:#004db3; font-weight:bold; margin:5px;
#fiveDealsWidget .dealItemRate float:left; display:block; color:#000; margin:5px
#fiveDealsWidget .dealFooter display:block; float:left; width:100%; margin-top:5px; background-color:#e3e3e3
#fiveDealsWidget .footerText font-size:10px; margin:10px 10px 10px 10px;
@media (max-width: 635px)
#fiveDealsWidget a.dealItem width:19%; margin-right:1%
#fiveDealsWidget a.dealItem#last width:20%
@media (max-width: 560px)
#fiveDealsWidget #desktop display:none;
#fiveDealsWidget #mobile display:block!important
#fiveDealsWidget a.dealItem background-color: #fff; height:auto; min-height:auto
#fiveDealsWidget a.dealItem border-bottom:1px solid #ececec; margin-bottom:5px; padding-bottom:10px
#fiveDealsWidget a.dealItem#last border-bottom:0px solid #ececec; margin-bottom:5px; padding-bottom:0px
#fiveDealsWidget a.dealItem, #fiveDealsWidget a.dealItem#last width:100%
#fiveDealsWidget .dealItemContent, #fiveDealsWidget .dealItemImage float:left; display:inline-block
#fiveDealsWidget .dealItemImage width:35%; margin-right:1%
#fiveDealsWidget .dealItemContent width:63%
#fiveDealsWidget .dealItemTitle margin: 0px 5px 5px; font-size:16px
#fiveDealsWidget .dealItemContent .dealItemdesc, #fiveDealsWidget .dealItemContent .dealItemRate clear:both