It creates a whole new perspective on «influencer marketing» and has brought an in-shop experience to the table, expanding the possibilities in the world of e-commerce. For both iOS and Android users, TikTok was downloaded by 850 million users in 2020 alone. This TikTok statistic by Sensor Tower can show marketers how viral this social media platform is and how massively people want to use this app on their devices. While it’s important to ride the wave of popular trends, don’t let virality be your only marker for success on this app.
Employing the influencers is worthwhile spending the money that takes your brand to their followers. It builds brands’ trust, and their followers will look over your brand and purchase it. In this way, you can leverage your followers and brand sales naturally in the TikTok world.
Before dipping your toes into TikTok marketing, brands should first know the number of ways to use the video-sharing platform to your advantage. Here are some suggestions for influencer marketing campaigns and strategies brands can use to leverage TikTok. However, this could change in the coming years as TikTok changes its policies with the inclusion of TikTok ads for businesses. As you start considering launching your next marketing campaign on TikTok, it’s important to find out if it’ll do you any good beforehand because digital marketing is a tricky business. What worked for all these brands might or might not work for you as well.
With more than half a billion users, TikTok is an ideal platform for marketers looking to send relevant content to their audience. Create videos to promote your brand, inspire the dans and encourage them to share the message. Moreover, it’s also one of the most engaging formats that can help you connect with your audience on a more personal level. With the right strategy, you can use video advertising to build your brand awareness, increase sales, and acquire and retain customers. Read more about buy followers on tiktok here. Today, 80% of consumers prefer to watch product videos compared to reading reviews or product descriptions.
Make sure you have a goal in mind before you start recording videos. Think about what you want your users to feel and what action you want them to take. Some of the most viewed types of videos on TikTok are tutorials and how-to videos. If how-to videos aren’t in your wheelhouse, think about before and after videos, unboxing videos, or viral trends that can make your followers smile. No matter how much you strategize, your videos won’t gain engagement and exposure for your brand if they’re not interesting to watch. Nike is a good example of a brand using user-generated content on TikTok to garner millions of views.