It features content creation guides and constantly shares trending content to help everyone, from seasoned pros to beginners. Using the Creative Hub is a great way to quickly learn about best practices that maximize engagement on the app. To find the Business Creative Hub, navigate to «Business suite» under your «Settings and Privacy» menu in the app. Once you have your research, your target audience and your unique selling point, you can make some content. You don’t need a huge marketing budget to generate fun videos that your audience will watch.
You can download your report or schedule it to be delivered at a specified time, daily, weekly, or monthly. As a general rule, TikTok stipulates that there must be a minimum budget to advertise on the platform. Therefore, the minimum budget at the campaign level is $500, and at the ad group level, the required budget is about $50. This feature includes a pre-filled form containing the user’s name, email, phone, and other relevant information requested by the advertiser.
«We weren’t really selling anything, we just were just racing, having fun,» she says. One example of a food brand that may provide inspiration is Chipotle, which has amassed more than a million followers for its irreverent videos. MAC cosmetics #YouOwnIt challenge is a great example of a successful collaboration with influencers. As MAC partnered with three influencers, a total of 635,000 videos were created in six days, with a total of 1.6 billion views.
Additionally, you could implement any of the suggestions below on your own sites. Or, you could also recommend that your influencers build and post content like this. Businesses should make their own branded marketing channel on TikTok, just as they can on YouTube. You may get it verified by TikTok and use it to make useful branded videos, just make sure the content is of high quality. You can use TikTok brand relationships to advertise your business by posting short marketing videos.
Consider using ads to tip the scales even further in your favor. Branded effects allows businesses to create their own stickers, filters, and special effects to get users to interact with their brand. This is another great ad format that encourages organic content creation. In 2021, TikTok launched Versailles Run, an AR branded effect to promote an ad campaign titled #MuseumMoment. It quickly picked up steam, now boasting over 1.1 million videos.
You can see if something is a trend if it shows up a lot on your For You page or you see the number of people who used a hashtag on the discovery page. In this post, I will be touching on the TikTok potential for your business, the fundamentals of Tik Tok, and how to start testing and building a strategy. The main trigger for TikTok’s algorithm is the growth of engagement it receives. For instance, if you upload a video today and Tik Tok sees that your likes in one day went up dramatically then they will continue pushing your video to more people. 2020 is passing quickly, so don’t wait to claim your credit and get started.
Don’t shy away from marketing your products, but make sure you do it in a creative way. Try your hand at tutorials, demonstrations, and how-to content that showcase the best parts of your products or services. While the love-hate relationship with crocs is very real, it’s all love for the brand on TikTok. Its winning strategy includes original music, brand-specific hashtags (like #CrocTok), and colorful, entertaining content.
The automated creative optimization feature will help you automatically create combinations of your creative assets to deliver only the best-performing combinations. For example, the ad creative assets for the campaign include images, explainer videos, and ad texts. Colgate created a hashtag challenge #Colgatekiss to produce an aesthetic for the brand in Thailand. They used a clickable branded effect with a ‘kissy face’ to complement the challenge. The beauty brand created an in-feed ad with catchy music to increase its market share and brand recognition among the younger generation in Japan.
In the summer of 2021, it hit one billion monthly active users. I remember the sturm und drang and the protesters who said it was going to be the end of the internet as we know it. It ended up being the biggest Y2K-type moment we’ve ever had. Speeds have tripled since that decision; we broke new records for bringing people across the digital divide; competition increased. Someone could make an argument that was going to happen regardless, and I would say, «OK, but that wasn’t what we were told in 2017.» I’m pretty confident it was not a mistake.
The biggest benefit to using these metrics is that it’ll take all the guesswork out of your TikTok marketing strategy. While TikTok is known for funny lip sync and dancing videos, other videos on educational, food-related, health-based and friendship-driven videos also do well. Give users a glimpse of your business and your brand’s personality. This is why the first step is to use TikTok, you have to understand how to think and be like the other users. Illustration by OrangeCrushTikTok is used predominantly by 18- to 24-year-olds, followed by 13- to 17-year-olds. Read more about buy tiktok followers here. But even if your audience is older, you can still use TikTok to market your business.