Being around like-minded people is a great way to find inspiration, build a sense of accountability, and keep motivated over the coming weeks and months. Comments are an important part of the TikTok experience, and there’s no excuse not to interact with every single comment until your channel has grown to the point where that isn’t possible. With the average video on my For You page hovering between seven and 10 seconds, a 60-second upload will feel like a movie—something many users don’t have the attention span for. While spur-of-the-moment livestreams are awesome, sticking to a livestream schedule will help build a community around your stream. Some excellent formats include Q&A sessions, behind-the-scenes videos, informal hangout streams, «work with me» sessions, tutorials, and interviews with special guests.
TikTok provides a step by step guide on their website to get you started with TikTok Ads Manager—but there’s much more to advertising on this video platform than just setting up an account. After creating your account, it’s crucial to generate compelling, targeted ads and post-click landing pages that tell a continuous story that will excite consumers. It’s very easy to scroll past an ad on the platform, so you want to catch viewers’ attention as quickly as possible. Using features like Stitch, Duet or the green screen feature, users can use your brand soundtrack or a popular voiceover to create their own videos and share. TikTok is a video-based social media app that allows users to create and share 15-second videos.
It has even led to the growth of the competitor platform Triller, which aims to take some of the attention away from the app. The mass adoption of new social media platforms flows through continuous cycles. From Myspace in 2005, moving to Facebook in 2008, and then to Instagram in about 2014. The move to a new social platform is always reluctant, but eventually, the popularity of the platform coerces us all to join.
These types of ads are the most expensive and it’s only within reach of big brands that want to promote their products on TikTok. With inbuilt editing features in both platforms and the ability to upload content from your camera roll, the effort required is almost identical. If you spend most of your time on Instagram, it could be easier to adjust to the editing features in Reels as they are similar to the standard Instagram story tools. You could create and post a video on Instagram Reels and then save it to your camera roll and repost onto TikTok. This is an easy way to reduce the workload but make sure the videos suit the theme of each of your profiles. Another stat worth checking out is hashtag views, which are the number of times a post has been watched with a given hashtag.
I love producing creative solutions to fit my clients’ needs. I am very fortunate to have a challenging and wide ranging career in freelancing. Amazing work I can’t thank enough for boosting my videos to be seen to the perfect audience.
Like with any content strategy, you’ll want to brainstorm content ideas ahead of time to make sure you put out exciting content consistently. A common misconception about TikTok is that its user base skews younger. In actuality, 41% of users are aged below 16 and 24, 59% of TikTok users cover the Millenial, GenX, and Baby Boomer generations. This means you can upload them as stories to Instagram and Facebook.
Read more about buy followers on tiktok here. Whatever you do, don’t forget to click the ‘Schedule video’ toggle at the bottom and set your preferred posting time. Feel free to mention the specific video you’d like viewers to check out. As long as you’re adding value to the conversation, this will help you funnel more views to your TikTok videos. As TikTok is such a place of creativity, the sky’s the limit when it comes to TikTok marketing.
Anne is the digital marketing and sales enablement intern for WordStream, where she uses her analytical mindset to audit PPC accounts and identify opportunities for improvement in sales processes. In her free time she loves to read, spend time outdoors, and travel. Most of the ads that I see on my TikTok are for ecommerce, streaming service, and app downloads, usually wanting me to take some sort of action like go to their website or start a free trial. And as you know, there are streaming services, apps, and other platforms and products for all ages and walks of life. At LOCALiQ, we believe digital marketing doesn’t have to be complex and big goals aren’t just for big businesses.