It takes some patience and knowing how to navigate the platform to your advantage. Search your brand category terms to identify the passions and creators driving the conversation. Although this might seem counterintuitive, event promotion seems to be an exception to the «no sales pitches» rule. Our annual big event for digital leaders, Khoros Engage, happened last year in September, and we decided to experiment with promoting the event on TikTok. From the «bing bongs» to the «little rockstars» (or, more accurately, «pope rockstars»), we’ve heard it all. Read more about buy tiktok followers instantly here. No, these aren’t strange compliments that people have left in our DMs, but TikTok trends that have gone beyond viral.
For example, if you are a beauty blogger who wants to promote organic skincare, research the most trending products and recommend them to your followers. I’m a big fan of «documenting» your life over «creating» new content. A big reason why so many people struggle in building their personal brand is that they don’t have time.
But hashtags can be extremely beneficial for TikTok businesses, too, as they create interest around a specific topic or product and encourage users to share content with the hashtag. As popularity and content grows around your hashtag, this will build familiarity and trust around your brand, making TikTok users more apt to test out your products. While TikTok is wildly unique compared to other social platforms, it also holds several similarities.
The aspiration is to democratize knowledge and to build in community support. The rise of SHEIN and ultra-fast-fashion has in turn fueled the resale economy. Guilt from participating in the consumerist culture outlined above—buying clothes two, three, four times a week—can be partly assuaged by reselling what you buy.
Businesses nowadays can easily advertise on TikTok, which is a great way to get your brand seen by TikTok users. The brand takeover is also an option to use as an ad that shows up as soon as users open the TikTok app. You can also use TopVew advertisements, which are usually much more expensive and can be 5-60 seconds long. Businesses can run ads on TikTok to blend seamlessly with the content.