What the heck does social media have to relate to SEO? At MWI we hear this a lot from the current and potential clients. Social media is rapidly expanding marketing channel that many companies have only just begun making use of in the last few years, but it’s crucial to make use of particularly if you’re investing funds into SEO. Making and managing social media accounts is crucial to support SEO efforts, even though the benefits may not be immediately apparent. Here are five reasons social media is vital to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major Askdrheird.com/uncategorized/five-reasons-social-media-is-important-for-seo-7/ search engines have been using online dialogue as part of their algorithm for ranking for quite some period of time. Social engagement occurs when people comment, like on, share or tweet about content. The more social engagements a piece of content has, the more social signals it will bring to your website. These social signals are used by search engines to rank the content. It’s a way of evaluating what content is popular with users in comparison to what their algorithm decides is top-quality. If the content you’re looking at receives lots of social engagement it will be immediately identified.
2.) Link Building
It’s long gone of asking for websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way – create high quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your website if they are not directly approached as an «unnatural» link building practice? Social media is the answer. Social media enables you to present your content in front of relevant audiences that may be influenced to link to it when it’s worthy of linking to. They will also be able to share your content with other people increasing your influence.
3) The amplifying of content
You can write all the high quality content you want, but it won’t gain significant traction without the aid of amplification. Sure, email marketing is an excellent method to amplify content, but it can only reach those in your database of marketing. It is possible to reach new audiences via social media. If you publish your content to your followers, they will be sure to share it with their own followings If they are satisfied with the content. They will also promote your content to their followers, thereby increasing your reach. In return, you will gain lots of relevant traffic including inbound links, social signals , and brand awareness – all of which are utilized by search engines in determining the quality of the content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines may use your brand’s image and recognition to judge the quality of your site and how reliable it ought to be for their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. This is what Google calls a co-citation. Building these co-citations using social media can help increase Google’s trust and confidence in your website , and will also help with search queries that are personalized.
5) Social Indexing
Since the search engines index social media profiles which means they show in search results pages. This allows your business to appear on search results when you type in branded search queries on more than the site of your business. However, it’s even more than that. Tweets that were individual from Twitter were once indexed and included in search results. This allowed your content to rank higher in search. This was just temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.