What do social media have to have to do with SEO? At MWI, we get many of these inquiries from current and prospective clients. Social media is rapidly expanding marketing channel that many companies have only just begun making use of in the last few years. However, it’s very important to leverage in particular if you’re putting funds into SEO. Creating and managing social media accounts are important to assist in SEO efforts, although the benefits of social media aren’t always apparent. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some years now. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your website. Social signals are utilized by search engines to rank content. This allows search engines to identify what content people consider to be most valuable and what their algorithm deems high-quality. Content can be instantly indexed if it’s receiving a lot of engagement on social media.
2.) Link Building
It’s long gone from the moment when you could simply get hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to build links in the old-fashioned way: write quality content that is relevant. How do you get in touch with websites willing to link to your content if asking them directly is considered an «unnatural» practice for building links? Social media is the way to go. Social media allows you to expose your content to of relevant groups of people who may be convinced to link to it when it’s worthy of linking to. Those people will also be able to share your content with their network, further increasing the influence of your content.
3.) Content amplification
It doesn’t matter how good the content you publish, it’s unlikely to gain traction until you amplify it. Email marketing is great method to boost the content you create, but it won’t be able to reach the people on your marketing list. Social media allows you to reach new audiences with your content. After you have shared your content, your following will also be able to share it with their followers when they are satisfied with the content. This will allow them to share your content with their followers, increasing your reach. You will also gain relevant traffic as well as inbound linking as well as social signals and brand recognition, all of which can be utilized by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4) Brand Sensibilization and Brand
Search engines may use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media can help build brand awareness and increases the quality of the quality of your content. This is what Google refers to as a co-citation. These co-citations can be built via social media in order to increase Google’s trust and help with brand-name searches.
5.) Social Indexing
Search engines have been indexing social media accounts since a while which means that they show up in results pages for search engines. This lets your brand be displayed in search results that include branded search queries on more than just your own website. But it gets even better than that. Individual tweets from Twitter were initially indexed and Minecrafting.co.uk/wiki/index.php/User:BiancaGleadow65 included in search results too – enabling another way to get your content noticed in the search results. The service was temporary for a few months, until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.