Five Reasons Why Social Media Is Important for SEO

What do social media have to in relation to SEO? MWI gets these kinds of information from current and prospective clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun taking advantage of in the last few years, however it’s essential to utilize it particularly if you’re investing funds into SEO. The creation and management of social media accounts are extremely essential to aid in SEO efforts, even though the benefits of social media aren’t always apparent. Of the many reasons to think about social media as a part of your strategy for online, here are 5 reasons it’s important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for some years now. Whenever people tweet, تصميم مواقع انترنت ( like, comment or share a piece of content it is referred to as a social engagement. A piece of content that has more engagements on social media will be able to show more social signals. Search engines look at these social signals and use them as an indicator of quality when ranking the content. This allows search engines to determine the most popular content and what their algorithm deems as high-quality. If an article receives a lot of social shares it will be immediately indexed.

2) Link Building

Long gone are the days of soliciting websites to add links to yours. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to build links by hand – create high quality content that is worthy of linking. But how do you reach websites that are willing to link to your website if asking them directly is considered an «unnatural» practice for building links? Social media is your answer. Social media can help you present your content in front of the right people, who could be in a position to influence them to link to your content if it’s worth linking to. People who connect your content to their friends which will increase the impact of your content.

3.) Content Amplification

You can make all the top-quality content you like but it’s not going to gain significant traction without the aid of amplification. Yes, email marketing is an excellent method to amplify content, but it will only reach people within your database of marketing. You can also reach new audiences via social media. When you share your content, your followers will connect with their friends should they find it valuable. These people will then be able to share it with their followers and increase your reach. In return, you will gain many relevant visitors such as inbound links, brand recognition and social signals All of these are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Brand image and recognition can tell search engines much about the credibility of your site’s content and how much it is believed to be in its ranking algorithms. Aside from amplifying your content, social media also helps increase brand recognition. This is what Google calls co-citation. Building these co-citations using social media will help improve Google’s trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing

Search engines have been indexing social media accounts since a while which means that they show up in the search results pages. This lets your company’s brand be displayed in search results for search queries that are branded and not exclusive to your site. It gets even better. Individual tweets from Twitter were previously indexed and appeared in search results too providing another method for your content to rank in search. This was just temporary for a few months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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