Five Reasons Why Social Media is important for SEO

What exactly does social media have to relate to SEO? At MWI we hear lots of questions from our potential and current clients. While social media has been an increasing channel for marketing in recent years, most companies haven’t yet begun to take advantage of the potential of it. This is particularly important for companies that are investing in SEO. While the advantages of social media may not be immediately apparent, they’re crucial for SEO support. From the myriad of reasons why you should consider social media as part of your strategy for online There are five main reasons why it is essential for SEO.

1) Social Media Signals

It’s no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. Social engagements occur the time when people share, like, comment or share a tweet about content. A piece of content with more social engagements will be able to show more social signals. Search engines evaluate these social signals and consider it an element of quality when evaluating content. It’s a way to measure what content is popular with users in comparison to what their algorithm determines to be top-quality. Content can also be indexed instantly whenever it’s attracting a significant amount of social interactions.

2) Link Building

Long gone are the days of going out and asking for websites to link to yours. In the wake of Google’s Panda and Penguin algorithm SEOs have to build links the old fashioned way to create quality content which is relevant to linking. How do you reach websites which are willing to hyperlink to your site, if you ask them directly, which would be considered «unnatural»? Social media is the way to go. Social media allows you to put your content in front of the right people, who could be influenced to link to it if it’s worth linking to. People who be able to share your content with other people and boost your authority.

3) Content Amplification

You can make all the excellent content you’d like to however, it will not get much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it can only reach people within your database of marketing. Social media enables you to expand your reach with your content. After you have shared your content, your followers will spread it to their networks should they find it valuable. Then those people will share it with their following to increase your reach. Additionally, you will gain relevant traffic and inbound links as well as social signals and brand awareness All of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness and Signals

The brand’s identity and reputation can tell search engines a lot about the quality of your site’s content and how much it should be considered reliable in their ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. Google calls this co-citation. Making these co-citations with social media can help increase the trust Google has in your web page and also assist with search queries that are personalized.

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Search engines have been indexing the social media pages for some time now so they can now show up in search result pages. This enables your brand to show up in search results that include branded search queries on more than just your company website. It gets even better. Individual tweets from Twitter were once indexed and shown in search results as well – enabling another way for your website to be ranked in the search results. However, it was only temporary, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for (visit the up coming document) getting your content ranked.

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