What the heck does social media have to relate to SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun using in the last few years, but it’s very important to leverage particularly if you’re investing efforts in SEO. Making and managing social media accounts are extremely important to assist in SEO efforts, though their benefits aren’t immediately obvious. Here are five reasons social media is crucial for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some time. If people tweet, share, like or comment on the content, this is called a social engagement. Content that has more engagements on social media will have more social signals. Search engines evaluate the social signals they receive, and then use them as an indicator of quality when ranking the content. This is a method for search engines to determine what people find most useful and also what they consider to be as high-quality. A piece of content could be quickly indexed if it’s receiving a lot of social interaction.
2.) Link Building
It’s long gone of going out and asking for websites to link to your site. Google’s Panda/Penguin algorithms are forcing SEOs to build links the traditional way: create good quality content that is pertinent. How do you get in touch with websites that are willing to link to your content , if asking them directly is thought to be an «unnatural» link building technique? Social media can help. Social media lets you publish your content to interested audiences who might be willing to share it with others, in the event that it’s worth linking to. People who promote your content to others increasing your influence.
3) Amplification of content
The quality of your content is, it will not be popular unless you amplify it. Sure, email marketing is an effective way to boost content, but it’ll only reach the people in your marketing database. Social media enables you to reach new audiences with your content. If you post your content to your followers, they will share it with their own followers in the event that they find it helpful. Then those people will also share it with their friends which will increase the reach of your content. In return, you will gain an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness These are all utilized by search engines to judge content quality.
content amplification lifecycle
4) Brand Awareness and Wiki.celeti.com.br/index.php/User:BobbyeThacker Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. These co-citations can be developed through social media , which can help improve Google’s credibility and aid in search results that are branded.
5.) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now show up in results pages for search engines. This enables your brand to be displayed on search results when you type in branded search queries on more than only your website. It’s more than that. Individual tweets from Twitter could be indexed and were displayed in search results. This allowed your website to rank higher in search. It was only for a short time, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.