Five Reasons Why Social Media is Important for SEO

What does social media have to have to do with SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is rapidly expanding channel of marketing that many companies have only just begun taking advantage of in the past few years, but it’s very important to leverage – especially if you’re investing funds into search engine optimization. While the advantages of social media may not seem immediately apparent, they are crucial for SEO support. There are many reasons you should think about the use of social media in your strategy for online, here are 5 reasons it’s important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for some time now. Social engagements occur the time when people share, like, تزويد مشتركين يوتيوب comment or share tweets on a piece of content. A piece of content that has more engagements on social media is likely to have more social signals. Search engines evaluate the social signals they receive, and use it as an index of quality when ranking the content. This is a method for search engines to know what content people consider to be most valuable and what their algorithms consider top-quality. A piece of content could be immediately indexed whenever it’s attracting a significant amount of social interactions.

2) Link Building

There are no more days of going out and asking for websites to link to yours. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to create links in the old fashioned way to create quality content that is link-worthy. How do you reach websites who are willing to link to your website, even if asking them directly would be considered «unnatural»? Social media is your solution. Social media can help you expose your content to of relevant groups of people who may be convinced to link to it should it be worthy of linking to. People who be able to share your content with their network and increase the reach of your content.

3) Content amplification

You could create any excellent content you’d like to but it’s not going to gain any traction without amplifying it. Email marketing is an effective way to boost content, but it can only reach the people in your marketing database. Social media enables you to connect with new audiences through your content. If you share your content with your followers, they will spread it to their own followings if they find it helpful. These people will then promote your content to their followers, thereby increasing your reach. You will also gain relevant traffic and inbound links social signals, as well as brand recognition and can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals

Brand image and recognition can inform search engines an awful lot about the overall quality of your website as well as how much it should be trusted in its ranking algorithms. Social media helps to build brand awareness and increases the quality of your content. This is what Google refers to as a co-citation. Building these co-citations through social media can help increase Google’s trust in your website , and will also help with search queries that are personalized.

5.) Social Indexing

Search engines have been indexing social media accounts for some time now, which means they now appear on the search results pages. This allows your brand to be displayed in search results for specific queries that aren’t restricted to your website. But there’s more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too which gave another means for your content to rank in search. The program was only temporary, however, and Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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