What exactly does social media have to have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been a growing channel for marketing in recent times, many companies haven’t yet begun to profit from the potential of it. This is particularly important for companies that are investing in SEO. Setting up and managing social media accounts are crucial to support SEO efforts, even though the benefits are not immediately apparent. From the myriad of reasons you should think about social media as part of your overall strategy to be online Here are five advantages of it to SEO.
1) Social Media Signals
It’s no secret that Google, Bing, and alexa ترتيب المواقع other search engines make use of online conversations in their ranking algorithms. Whenever people tweet, like or comment on the content they like that is known as a social engagement. A piece of content with more social engagements will show higher social signals. Search engines evaluate these signals from social media, and use it as a quality factor when ranking the content. It’s a way to measure what content is popular with users over what their algorithm determines to be of high quality. A piece of content can be quickly indexed whenever it’s attracting a significant amount of social interaction.
2.) Link Building
The days of going out and asking for websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating top-quality content that’s relevant. But how do you reach sites that would be willing to link to your content if asking them directly is considered an «unnatural» link building method? Social media can help. Social media lets you share your content with people who are willing to link to your content, in the event that it’s worth linking to. People who connect your content to their networks and increase the reach of your content.
3) Content Amplification
The quality of your content is, it’s unlikely to achieve much success without amplification. Email marketing is an effective way to boost the content, but it’ll only reach those in your database of marketing. Social media enables you to expand your reach with your content. If you share your content with your followers, they will be sure to share it with their own followings If they are satisfied with the content. These people will then be able to share your content with their followers, thereby increasing your reach. In return, you gain an abundance of relevant traffic and inbound links, as well as social signals and brand awareness These are all utilized by search engines in determining the quality of content.
content amplification lifecycle
4) Brand Recognition and Signals
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Alongside boosting your content social media can also help create brand awareness. This is what Google refers to as a co-citation. Building these co-citations through social media can boost Google’s trust in your web page and also assist by using branded search terms.
5) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing in search results pages. This allows your business to show up in search results for branded search queries on more than only your website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too – enabling another way to get your content noticed in search. This was just temporary for a couple of months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.