What exactly does social media have to have to do with SEO? MWI gets this information a lot from prospective and current clients. Although social media has been an increasing channel for marketing in recent times, many companies have not yet started to profit from the potential of it. This is particularly important when you’re investing in SEO. Setting up and managing social media accounts is important for supporting SEO efforts, though the benefits may not be immediately apparent. There are many reasons you should think about the use of social media in your overall strategy to be online There are five main reasons it’s important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. If people tweet, share, like, comment or share the content they like it is referred to as a social engagement. A piece of content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. It’s a way to determine what content is popular with users over what their automated algorithm decides is top-quality. If the content you’re looking at receives lots of social engagement the content can be identified.
2.) Link Building
It’s long gone from the time when you could go out and ask for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to do link building the traditional way and create content of high-quality that is worthy of linking. How do you get in touch with sites who are willing to link to your website if they are not directly approached as an «unnatural» link building method? Social media is the answer. Social media lets you expose your content to people who are willing to link to it, if it is worth linking to. They will also spread your content among others, increasing your influence.
3.) Content Amplification
You can create all the good-quality content that you wish to but it’s not going to gain an enormous amount of attention without amplification. Email marketing is an excellent way to increase the reach of your the content, but it’ll only reach people within your database of marketing. Social media can help you increase the reach of your content. If you send your content out to your followers, they will be sure to share it with their own followings in the event that they find it helpful. Then those people will spread the word to their networks and increase your reach. In return, you gain an abundance of relevant traffic and inbound links, as well as social signals , and brand awareness All of these are used by search engines to judge the quality of content.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your site’s content and the extent to which it can be believed to be in its ranking algorithms. In addition to boosting your content Social media can also build brand awareness. Google refers to this as co-citation. Making these co-citations with social media can help increase Google’s trust in your website , and will also help with branded search queries.
5.) Social Indexing
Search engines have been indexing social media accounts for some time now so they can now show up in the search results pages. This allows your business to show up in search results for specific queries that aren’t only restricted to your business’s website. It’s even more effective. Individual tweets from Twitter were initially indexed and included in search results, Beauval.co.uk/index.php/User:ArnoldH209253226 (view website) too which gave another means for your content to rank in search. The program was only temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.