What exactly does social media have to in relation to SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is rapidly expanding channel of marketing that many companies have only started using in the last few years, however it’s very important to leverage – especially if you’re investing resources into search engine optimization. While the advantages of social media may not seem immediately obvious, they are crucial for SEO aid. From the myriad of reasons to think about social media as part of your online strategy, here are 5 reasons why it’s crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major Byftools.com/mw/index.php/5_Reasons_Why_Social_Media_Is_Important_For_SEO search engines are using online dialogue in their ranking algorithms for quite some period of time. A social engagement is when people comment, like on, share or tweet about an article. The more social engagements a piece of content has, the more social signals it will bring to your website. These social signals are used by search engines to determine the quality of the content. It’s a way of evaluating the quality of content that people are able to use in comparison to what their algorithm decides is of good quality. The content you’ve created can be immediately indexed whenever it’s attracting a significant amount of engagement on social media.
2.) Link Building
It’s been a long time when you could get links from other websites. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in using the old-fashioned method to create quality content that is worthy of linking. How can you get your content to websites that are willing to link to your site, if you ask them directly, which would be considered «unnatural»? Social media can help. Social media enables you to present your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. People who share your content with their friends, further increasing the influence of your content.
3.) The amplifying of content
You can make all the high quality content you want, but it won’t gain much traction without amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach those in your marketing database. Social media allows you to connect with new audiences through your content. Once you share your content, your following will spread it to their networks in the event that they find it helpful. The people who share it will recommend your content to their followers, increasing the reach of your content. You will also gain relevant traffic through inbound linking as well as social signals and brand recognition, all of which can be used by search engines to determine content to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. The creation of these co-citations via social media can improve Google’s trust in your site, as well as aiding by bringing in search queries that are branded.
5) Social Indexing
Since search engines index social media profiles and display them in search results pages. This allows your business to show up in search results for branded queries that are not limited to your company website. This is even better. Individual tweets from Twitter could be indexed and included in the search results. This allowed your content to rank higher on searches. This was just temporary for a few months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.