Five Reasons Social Media is important for SEO

What does social media have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has become an increasing channel for marketing in recent times, many businesses have yet to take advantage of the potential of it. This is especially true for companies that are investing in search engine optimization. While the advantages of social media are not immediately apparent, they’re crucial to SEO support. Below are five reasons why social media is essential for SEO.

1) Social Media Signals

It is no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Social engagement occurs when people like, موقع تزويد مشاهدات comment, share, or tweet about content. The more social engagements your content has, the more social signals you send to your site. Search engines look at the social signals they receive, and consider it an index of quality when ranking content. This is a method for search engines to identify what content people consider to be most valuable and also what they consider to be high-quality. If a piece of content receives a lot of engagement on social media, it can be instantly indexed.

2.) Link Building

It’s been a long time when you could go out and ask for links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to link build using the old method: make top-quality content that’s relevant. But how do you reach sites that would be willing to link to your content if asking them directly is thought to be an «unnatural» practice for building links? Social media is the way to go. Social media enables you to place your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. Those people will also share your content with their networks and increase the reach of your content.

3) Content amplification

You can create all the top-quality content you like but it’s not going to gain an enormous amount of attention without amplification. Yes, email marketing is an excellent method to amplify the content, but it’ll only reach the people in your marketing database. Social media lets you expand your reach with your content. After you have shared your content, your following will also connect with their friends in the event that they find it helpful. These people will then spread the word to their networks which will increase the reach of your content. In return, you will gain lots of relevant traffic and inbound links, as well as brand recognition and social signals All of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines use brand image and recognition to judge the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. This is what Google calls co-citation. Building these co-citations through social media can improve Google’s trust in your company site, as well as aiding by using branded search terms.

5) Social Indexing

Since search engines index social media sites which means they show up in search results pages. This allows your brand to be listed in search results on branded queries that are not restricted to your website. It’s more than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too providing another method to ensure your content’s ranking in search. However, it was only temporary it ended and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.3 months ago

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