Five Reasons Social Media is Important for SEO

What can social media have to offer SEO? MWI gets the information frequently from prospective and current clients. Social media is rapidly expanding marketing channel that many businesses have only begun using in the last couple of years, yet it’s essential to utilize it when you’re investing efforts in SEO. While the advantages of social media may not seem immediately apparent, they’re vital for SEO aid. Here are five reasons why social media is vital to SEO.

1 year ago1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines utilize online dialogue in their ranking algorithms. A social engagement is when people comment, like or share a tweet about content. A piece of content that has the highest number of social engagements will show higher social signals. Search engines evaluate these social signals, and then use them as an index of quality when ranking content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be high-quality. A piece of content could be quickly indexed if it’s receiving a lot of social engagement.

2.) Link Building

It’s past the moment when you could simply get hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithms SEOs have to create links in the old fashioned way and create content of high-quality that is worthy of linking. How do you reach out to websites who are willing to link to your content, if they are considered «unnatural»? Social media is the answer. Social media lets you publish your content to relevant audiences who may be willing to link to it, in the event that it’s worth linking to. They will also share your content with their network which increases the power of your content.

3) Content Amplification

No matter how top-quality your content is, it won’t gain traction in the absence of amplifying it. Yes, email marketing is a great way to amplify content, but it will only reach people within your database of marketing. The possibility of reaching new audiences is via social media. Once you share your content, those who follow you will also spread it to their networks when they are satisfied with the content. These people will then also share it with their friends which will increase the reach of your content. In return, you gain an abundance of relevant traffic, inbound links, social signals , and brand awareness – all of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand identity and awareness can inform search engines many things about the quality of your website as well as how much it is believed to be in its ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. Google refers to this as co-citation. Building these co-citations through social media will help improve Google’s trust writes in the official blog your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing

Search engines have been indexing social media sites since a while which means that they show up in results pages for search engines. This lets your brand be displayed in search results for branded search queries , which is more than just your own website. However, it’s even more than that. Tweets on their own from Twitter were once indexable and included in the search results. This allowed your website to rank higher in the results of a search. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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