What the heck does social media have to have to do with SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly growing channel for marketing that most companies have only started using in the last few years, however it’s vital to take advantage of it when you’re investing resources into SEO. Making and managing social media accounts is essential to aid in SEO efforts, although the benefits are not immediately obvious. Here are five reasons why social media is important for زيادة متابعين تويتر SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. Social engagements occur when people comment, like on, share or tweet about a piece of content. Content that has more engagements on social media will have more social signals. Search engines analyze the social signals they receive, and consider it an indicator of quality when ranking content. This is a method for search engines to know the most popular content and what their algorithms consider as high-quality. A piece of content can also be indexed instantly whenever it’s attracting a significant amount of engagement on social media.
2) Link Building
It’s been a long period when you could just make a request for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm SEOs are now forced to create links in the old fashioned way – create high quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your content, when you ask them directly, which would be considered «unnatural»? Social media is the way to go. Social media allows you to post your content and share it with relevant audiences who may be willing to link to it, when it’s worthy of linking to. These people will spread your content among others and boost your authority.
3.) Content Amplification
You can create all the top-quality content you like however it will not gain significant traction without the aid of amplification. Sure, email marketing can be an excellent way to increase the reach of your the content, but it’ll only reach people within your marketing database. Social media can help you increase the reach of your content. If you share your content, those who follow you will spread it to their networks in the event that they find it helpful. They will also share your content with their followers, increasing the reach of your content. In return, you gain many relevant visitors, inbound links, social signals and brand awareness – all of which are used by search engines to determine content quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines can use brand name and reputation to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. The creation of these co-citations via social media can boost Google’s trust in your website as well as helping by bringing in search queries that are branded.
5) Social Indexing
Since search engines index social media sites, they are now showing up in search results pages. This allows your business to show up in search results for specific queries that aren’t limited to your company website. But there’s more than that. Tweets on their own from Twitter could be indexed and were displayed in search results. This enabled your content to be more prominent in the results of a search. It was only temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.