What do social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is an incredibly growing marketing channel that most businesses have only begun taking advantage of in the last few years, however it’s very important to leverage in particular if you’re putting funds into SEO. While the benefits of using social media may not be immediately apparent, they’re crucial to SEO help. Below are five reasons why social media is vital to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. When people tweet, like, comment or share a piece of content it is referred to as a social engagement. The more social engagements your content is able to get, the more social signals you build to your site. Social signals are utilized by search engines to determine the quality of the content. It’s a way to determine what content is popular with users over what their algorithm determines to be of high quality. If something has a high amount of social shares It can be quickly indexed.
2.) Link Building
The days of going out and asking for websites to add links to yours. In the wake of Google’s Panda and Penguin algorithm SEOs are now forced to build links by hand – create high quality content that is worthy of linking. What is the best way to reach websites who are willing to link to your content, if the request is thought to be «unnatural»? Social media is your solution. Social media lets you share your content with appropriate audiences that are willing to link to it, in the event that it’s worth linking to. These users will then be able to share your content with other people and increase your reach.
3) Amplification of content
You can create all the high quality content you want, but it won’t gain significant traction without the aid of amplification. Email marketing is a great way to amplify content, but it can only reach those in your database of marketing. Social media can help you expand your reach with your content. If you post your content to your followers, they’ll also share it with their personal followers when they find it useful. This will cause them to also share it with their friends which will increase the reach of your content. You will also gain relevant traffic through inbound linking, social signals, and brand recognition and can be utilized by search engines to make quality determination.
content amplification lifecycle
4.) Brand Sensibilization and Brand
Search engines may use your brand’s image and recognition to judge the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google’s trust and help with brand-name searches.
5) Social Indexing
Search engines have been indexing social media sites since a while which means that they show up in results pages for search engines. This allows your brand to appear in search results for Dekatrian.com/index.php/User:MinervaNfj; killer deal, branded queries that are not exclusive to your site. But there’s more than that. Individual tweets on Twitter were at one time indexed and displayed in search results, too providing another method to get your content noticed in the search results. The program was only temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.