What do social media platforms have to offer SEO? At MWI we hear lots of questions from our the current and potential clients. Although social media has been an increasingly popular channel for marketing over the last few years, many firms haven’t yet begun to take advantage of it. This is especially true for companies that are investing in SEO. Making and managing social media accounts are important to assist in SEO initiatives, but the benefits are not immediately obvious. From the myriad of reasons you should think about social media as a part of your online strategy, here are 5 reasons why it is essential for SEO.
1.) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content they like This is referred to as social engagement. Content that has more engagements on social media will have more social signals. Search engines measure these social signals, and socialwb.com – hvwiki.cuvotest.com, use it as an indicator of quality when ranking the content. This is a method for search engines to know what people find most useful and what algorithm they believe to be top-quality. If something receives a lot of social shares, it can be instantly identified.
2.) Link Building
Long gone are the days of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating top-quality content that’s relevant. How do you get in touch with sites who are willing to link to your content if asking them directly is considered an «unnatural» link building practice? Social media is your answer. Social media allows you to expose your content to people who are willing to share it with others, in the event that it’s worth linking to. People who promote your content to their networks which increases the power of your content.
3) Content Amplification
It doesn’t matter how good the content you publish, it’s unlikely to achieve much success unless you amplify it. Email marketing is an effective way to boost the content, but it’ll only be able to reach people who are in your marketing database. Social media lets you connect with new audiences through your content. After you have shared your content, your followers will connect with their friends in the event that they find it helpful. The people who share it will be able to share your content with their followers, increasing the reach of your content. In return, you gain lots of relevant traffic, inbound links, social signals and brand awareness These are all used by search engines to assess the quality of the content.
content amplification lifecycle
4.) Brand Recognition and Signals
Brand recognition and brand identity can inform search engines a lot about the quality of your website and the extent to which it can be believed to be in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. Google refers to this as co-citation. Making these co-citations with social media will help improve Google’s trust in your company website , and will also help with search queries that are personalized.
5) Social Indexing
Search engines have been indexing social media profiles for some time now and this means that they appear in results pages for search engines. This allows your brand to appear in search results for branded queries that are not only restricted to your business’s website. But there’s more than that. Individual tweets on Twitter were previously indexed and appeared in search results as well – enabling another way to ensure your content’s ranking in the search results. It was only for a short time, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.