What the heck does social media have to do with SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun making use of in the past couple of years, yet it’s crucial to make use of particularly if you’re investing funds into SEO. While the advantages of social media may not seem immediately obvious, they are crucial to SEO help. Of the many reasons why you should consider social media as part of your overall strategy to be online There are five main advantages of it to SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some period of time. When people share content via Twitter, Facebook or comment on a piece of content that is known as a social engagement. A piece of content with more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. It’s a way to measure what content people find useful and what their algorithm determines to be top-quality. Content can be instantly indexed whenever it’s attracting a significant amount of social interaction.
2.) Link Building
The days of soliciting websites to link to your site. Google’s Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write quality content that is relevant. How do you reach out to websites which are willing to hyperlink to your website, even if asking them directly would be thought to be «unnatural»? Social media is the way to go. Social media lets you expose your content to of the right people, who could be convinced to link to it when it’s worthy of linking to. They will also connect your content to their network which will increase the impact of your content.
3) Content Amplification
It doesn’t matter how good the content you publish, it’s not going to be popular until you amplify it. Email marketing can be an excellent method of amplifying content , but it can only reach people in your list of marketing contacts. You can reach new audiences via social media. When you share your content, those who follow you will also be able to share it with their followers in the event that they find it helpful. These people will then also share it with their friends to increase your reach. In return, you will gain a lot of relevant traffic such as inbound links, branding awareness and social signals All of these are utilized by search engines to judge content quality.
content amplification lifecycle
4) Brand شراء لايكات فيسبوك Awareness & Signals
Brand image and recognition can inform search engines a lot about the quality of your website and the degree to which it should be trusted in its ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. Google refers to this as co-citation. Building these co-citations through social media can help increase Google’s trust and confidence in your website as well as helping with branded search queries.
5.) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear in the search results pages. This allows your business to be listed in search results on brand-related queries, which aren’t limited to your company website. It’s even more effective. Individual tweets from Twitter could be indexed and displayed in the search results. This allowed your site to rank higher on search. It was only for a short time, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.