What does social media have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has become an increasing channel for marketing over the last few years, many companies haven’t yet begun to benefit from it. This is especially true when you’re investing in SEO. Making and managing social media accounts are extremely essential to aid in SEO efforts, though the benefits are not immediately apparent. Here are five benefits of social media is essential for SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time. If people tweet, share, like or comment on an article This is referred to as social engagement. Content with more social engagements is likely to have more social signals. Search engines analyze these social signals and then use them as an element of quality when evaluating the content. This is a method for search engines to know what content people consider to be most valuable and also what they consider to be top-quality. Content can be immediately indexed in the event that it’s receiving lots of social engagement.
2) Link Building
It’s past the moment when you could simply go out and ask for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating high-quality content that is relevant. But how do you reach websites that are willing to link to your content if they are not directly approached as an «unnatural» link building method? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to link to your content, when it’s worthy of linking to. These people will share your content with others and increase your reach.
3) Amplification of content
You could create any high quality content you want however it will not gain significant traction without the aid of amplification. Yes, email marketing is an excellent method to amplify the content, but it’ll only reach the people in your marketing database. Social media enables you to reach new audiences with your content. If you send your content out to your followers, they’ll be sure to share it with their own followings when they find it useful. Then those people will also share it with their friends to increase your reach. In return, you earn many relevant visitors and inbound links, as well as social signals and brand awareness All of these are used by search engines to assess content quality.
content amplification lifecycle
4.) Brand Sensibilization and Brand
Search engines can use brand image and recognition to judge the credibility of your website and how reliable it ought to be in their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. This is what Google refers to as a co-citation. Building these co-citations through social media will help improve Google’s trust in your website , and will also help with branded search queries.
5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now and this means that they appear in the search results pages. This lets your company’s brand show up in search results for search queries that are branded and not only restricted to your business’s website. It’s more than that. Tweets on their own from Twitter were once indexed and were displayed in the search results. This enabled your content to rank higher in searches. It was only for a short time, تخفيض ترتيب اليكسا however the deal was ended when Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.