What do social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel over the last few years, many businesses have yet to take advantage of the potential of it. This is especially true if you are investing in search engine optimization. Making and managing social media accounts are important for supporting SEO efforts, although their benefits aren’t immediately apparent. Out of the numerous reasons to consider the use of social media in your online strategy There are five main reasons why it is essential to SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversation as part of their algorithm for ranking. A social engagement happens the time when people share, like, comment on, share or tweet about an article. The more social engagements your content has, the more social signals it will bring to your site. These social signals are used by search engines to determine the quality of the content. This allows search engines to identify what content people consider to be most valuable and what their algorithms consider high-quality. The content you’ve created can be immediately indexed if it’s receiving a lot of social engagement.
2.) Link Building
It’s past the time when you could solicit links from other websites. With the advent of Google’s Panda and Penguin algorithms SEOs must perform link building in using the old-fashioned method and create content of high-quality that is worthy of linking. How do you reach websites which are willing to hyperlink to your website, even if they are thought to be «unnatural»? Social media is the way to go. Social media allows you to publish your content to appropriate audiences that are willing to link to your content, when it’s worthy of linking to. They will also share your content with others and boost your authority.
3.) Content Amplification
It doesn’t matter how good your content is, زيادة متابعين تويتر (edugenius.org) it won’t be popular until you amplify it. Marketing via email can be an excellent method of amplifying content , but it can only reach those in your marketing list. Social media allows you to reach new audiences with your content. After you have shared your content, those who follow you will connect with their friends in the event that they find it helpful. These people will then recommend your content to their followers, which will increase your reach. You’ll also get relevant traffic through inbound linking social signals, as well as brand awareness and can be used by search engines to make to determine the quality of your content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines will use your brand’s reputation and image to assess the quality of your site and how trustworthy it needs to be for their ranking algorithms. Aside from amplifying your content, social media also helps increase brand recognition. Google calls this co-citation. Co-citations can be created via social media in order to increase Google’s trust as well as aid with brand-name searches.
5) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in search result pages. This allows your business to show up in search results for brand-related queries, which aren’t limited to your company website. It gets even better. Tweets on their own from Twitter were once indexable and included in search results. This allowed your site to be more prominent in the results of a search. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.