Is TikTok Becoming the New LinkedIn?

For example, as a recruitment marketer, I spend a lot of time watching marketing-focused videos. The more I find on my own, the more TikTok shows me marketing tips and marketing memes on my «For You» page. Find an influencer whose content and philosophy resonate with your company and its values. They can promote your business, encourage their audiences to apply for open positions, and reveal the advantages of being your employee. Along with traditional promotional content, this lingerie brand often posts backstage content from their photo shoots and features employees in their videos. Remember we told you that some of your employees might already be active on TikTok?

In a year or two from now you’ll be onto something new and these people who are driving you crazy right now will soon be a fading memory. With either of these tactics, there’s never a promise you’ll go viral, but you’ll at least reach a wider group of users in your target audience. If you have the budget, you can leverage TikTok’s paid ad options to boost a video from your own account where you announce the challenge. Create a target audience that reflects the talent you’re hoping to attract to your company. Creators build on each others’ contributions to continue reinventing content in new and exciting ways. This is where the social network goes from passive video watching to an active and engaged community.

Interested candidates are encouraged to creatively and authentically showcase their skillsets and experiences, and use #TikTokResumes in their caption when publishing their video resume to TikTok. Aside from its purpose of spreading useful advice, TikTok has also recently come up with a pilot program that can help job seekers connect with employers using the hashtag #TikTokResumes. Though most of its users are still young and lacking experience, they will eventually be looking for jobs, be it as a full-time working adult or as a part-timer who is still going through college. In other words, it provides hiring managers with another recruitment platform to attract the younger generation. The pilot program TikTok Resumes gives video creators a chance to land a new career.

@afeikes — politics and working on the HillAfter watching too many episodes of Madam Secretary and West Wing, I’ll be the first to admit I definitely considered working on Capitol Hill in some way, shape or form. While a job in politics may not be on my current radar, @afeikes’s videos are still so entertaining to watch. As a political science major, I’ve seen firsthand how daunting it can be to try and start a career in Washington, but Allison Feikes makes it seem within reach for many of us. She’s also always announcing when these companies’ internship applications go live, which has definitely been helpful to my roommates and friends who are looking to give their resumes a bump.

Some 17.5 million Americans aged were unemployed in July 2020, according to the Bureau of Labor Statistics. Paired with the labor shortage as a result of the COVID-19 pandemic, using a platform like TikTok could be a good way to motivate members of Gen Z into applying for open jobs. Hiring experts and recruitment professionals often stress the importance of tailored resumes while applying for multiple positions.

With programs such as #TikTokResumes being implemented, naturally, TikTok serves as a viable platform for you to hire hourly employees. Well, for one, it allows you to learn more about your candidate and thus lets you decide whether he/she is the right fit for the job. And as we’ve mentioned before, the majority of the Gen Z population are on it.

For a one-way video message, it’s probably best to avoid mentioning any salary expectations, ranges, or hard numbers. If the brand is interested in you, they’ll reach out with the next steps where you’ll have opportunities to have that conversation with an actual person. Besides, your time now is better spent sharing your history and experience. «Short, creative videos, combined with TikTok’s easy-to-use, built-in creation tools have organically created new ways to discover talented candidates and career opportunities,» TikTok wrote in the announcement.

Professional advice has become a huge trend on TikTok, which means that there is no shortage of gurus ready to share. These are some of the top coaches and why you should follow each of them. TikTok life and career coach @emilybrucesky recommends compiling a list of all the things you do on the job. Having a complete understanding of your skillset and all that you have accomplished will help you move up the professional ladder.

Plus, you can connect with your dream company by using hashtags and relevant tags, he says. I’m dating myself here, but as someone who was cyberbullied on MySpace, this kind of harassment can be really hurtful. If I’d posted a résumé online that got that kind of response, I can imagine it would have been a serious blow to my confidence. Putting yourself out there professionally can feel vulnerable as it is, and we already go through a lot of rejection in the job-searching process. It will be very interesting to see how TikTok’s professional community approaches the issue of harassment and bullying as it grows.

Read more about buy tiktok followers cheap here. You can explore the TikTok resumes program at The website includes several examples to help you see how you should film and caption your resume video. It also shares the platform’s top career creators who share all the tips you need to get started. Social recruiting is not only about posting a viral video in the hopes of attracting top talent. It’s all about developing a culture and identity for your company so that when someone sees a video from you, they’ll be inspired by what you’ve accomplished as well as what their position will entail.


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