What exactly does social media have to have to do with SEO? At MWI, Wiki.dxcluster.org/index.php/Five_Reasons_Social_Media_Is_Important_For_SEO we get these questions frequently from our potential and current clients. Although social media has been an increasing marketing channel in recent years, the majority of firms haven’t yet begun to benefit from the potential of it. This is crucial to consider if you’re planning to invest in SEO. While the benefits of social media may not seem immediately apparent, they’re crucial for SEO support. Here are five reasons social media is essential for SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Social engagement occurs when people like, comment, share, or tweet about content. The more social engagements your content receives, the more social signals you build to your website. Search engines measure these social signals and consider it an indicator of quality when ranking content. This is a method for search engines to determine what people find most useful and what their algorithm deems good quality. A piece of content could also be indexed instantly whenever it’s attracting a significant amount of social interaction.
2) Link Building
It’s long gone of going out and asking for websites to add links to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to create links in the old fashioned way by creating high-quality content which is relevant to linking. What is the best way to reach websites who are willing to link to your site, if the request is considered «unnatural»? Social media can help. Social media lets you present your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. People who share your content with others increasing your influence.
3.) Content Amplification
It doesn’t matter how good your content is, it will not get much traction without amplification. Marketing via email can be a great way of amplifying content , but it can only reach people in your marketing list. Social media can help you expand your reach with your content. When you share your content, those who follow you will share it with their following when they are satisfied with the content. Then those people will share it with their following, further increasing your reach. In return, you gain lots of relevant traffic and inbound links, as well as social signals , and brand awareness All of which are used by search engines to assess the quality of the content.
content amplification lifecycle
4) Brand Awareness & Signals
Search engines may use your brand’s reputation and image to assess the quality of your site and how trustworthy it must be when they rank it in their algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations through social media can boost Google’s trust in your company web page and also assist by using branded search terms.
5) Social Indexing
Search engines have been indexing social media sites since a while, which means they now appear on the search results pages. This lets your brand show up in search results for branded search queries , which is more than just your company website. However, it’s even more than that. Individual tweets from Twitter were once indexed and included in search results. This allowed your website to be ranked higher in search. It was temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.