What does social media provide in terms of SEO? At MWI, we get these questions frequently from our current and prospective clients. While social media has become a growing channel for marketing in recent years, the majority of firms haven’t yet begun to benefit from it. This is especially important to consider if you’re planning to invest in search engine optimization. While the advantages of social media are not immediately obvious, they are essential for SEO help. Here are five reasons social media is crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long years now. Social engagement occurs when users like, share or share tweets about an article. Content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to rank content. This is a method for search engines to know what people find most useful and what algorithm they believe to be good quality. The content you’ve created can be immediately indexed if it’s receiving a lot of social interactions.
2) Link Building
There are no more days of soliciting websites to link to yours. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in using the old-fashioned method by creating high-quality content that is linked-worthy. How do you reach websites who are willing to link to your content, when they are considered «unnatural»? Social media can help. Social media lets you place your content in front of the right people, who could be in a position to influence them to link to your content if it’s worth linking to. These people will be able to share your content with other people increasing your influence.
3) The amplifying of content
You can create all the top-quality content you like however, it will not get an enormous amount of attention without amplification. Email marketing can be a great way of amplifying content but it will only be able to reach the people on your marketing list. You can reach new audiences via social media. If you share your content, those who follow you will share it with their following should they find it valuable. The people who share it will share your content with their followers, increasing your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand recognition All of which can be utilized by search engines to determine content assessment of quality.
content amplification lifecycle
4.) Brand Sensibilization and Brand
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google calls this co-citation. Building these co-citations through social media can boost the trust Google has in your website as well as helping by bringing in search queries that are branded.
5.) Social Indexing
Since search engines are able to index social media accounts these profiles are now showing as search results. This allows your brand to appear in search results for specific queries that aren’t limited to your company website. This is even more effective. Individual Tweets from Twitter were initially indexed and included in search results, too which gave another means to ensure your content’s ranking in search. The program was only temporary, Volver however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.