What does social media have to offer SEO? At MWI we hear these questions frequently from our current and prospective clients. Although social media has been a growing channel for marketing in recent years, most companies haven’t yet begun to benefit from the potential of it. This is particularly important for companies that are investing in search engine optimization. Setting up and managing social media accounts are crucial to support SEO initiatives, but the benefits may not be immediately apparent. From the myriad of reasons you should think about the use of social media in your strategy for online, here are 5 advantages of it for SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for quite some time now. If people tweet, share, like, comment or share a piece of content it is referred to as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you build to your site. Social signals are utilized by search engines to rank content. This is a way for search engines to determine the most popular content and what algorithm they believe to be as high-quality. A piece of content could also be indexed instantly if it’s receiving a lot of social interaction.
2.) Link Building
It’s past the moment when you could simply solicit links from other websites. In the wake of Google’s Panda and Penguin algorithms SEOs have to perform link building in using the old-fashioned method by creating high-quality content that is link-worthy. How can you get your content to websites that will link to your content, when they are considered «unnatural»? Social media is the answer. Social media lets you post your content and share it with people who are willing to share it with others, should it be worth linking to. These people may also promote your content to their networks which increases the power of your content.
3) Content Amplification
It doesn’t matter how high-quality your content is, it won’t be popular in the absence of amplifying it. Yes, email marketing is an effective way to boost content, but it can only reach people within your marketing database. Social media allows you to increase the reach of your content. When you share your content, your following will connect with their friends if they find it useful. They will then share it with their following which will increase the reach of your content. In addition, you’ll gain relevant traffic, inbound linking, social signals, and brand awareness These are used by search engines for content to determine the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content Social media can also build brand awareness. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google’s trust and help with the search engine’s branded searches.
5.) Social Indexing
Since the search engines index social media websites these profiles are now showing in search results pages. This allows your business to show up in search results for branded queries that are not restricted to your website. But it gets even better than that. Individual tweets from Twitter were previously indexed and appeared in search results too providing another method to get your content noticed in search. The program was only temporary, however it ended and Google ended it after a couple of months. Google will once again show tweets in search results, Www.comptine.biz/modules.php?name=Your_Account&op=userinfo&username=Darlene74W (continue reading this) so it’s important to leverage it for getting your content ranked.