Tag influencers who are interested in your topic or reach out to them. It can also lead to collaborations and partnerships with well-known creators, boosting your visibility. Take, for example, TikTok’s most-followed account today, Khabane Lame (@khaby.lame on TikTok). He discreetly mocks ridiculously complicated lifehack videos with a signature hand gesture.
Quickly grabbing user attention is important, but you need to make sure your creative follows through and delivers a payoff. Chart a narrative arc that will take your audience on a journey for every TikTok marketing video you run. Human psychology craves narrative, so a clear story is a surefire way to make a memorable mark. Since users spend a lot of time on the platform consuming a stream of content, think of ways your advertisements can visually and sonically delight your audience with an unexpected twist. This QuickFrame-created TikTok ad from Apostrophe shows some unique ways you can use post-production editing to add filters and text to give your TikTok marketing videos a native feel.
Then, produce top-notch content and post it according to the recommended times. Additionally, if you’ve upgraded to a Pro account, you’ll have access to metrics and analytics that can help you optimize your campaign. Similar to the recommendation to «Boost your TikTok content,» this time, you’ll be boosting material from producers or influencers who support your brand’s message. Additionally, a neat and attractive profile invites followers just by looking excellent. One can’t even begin to count the number of times a channel is avoided on different platforms just because it seemed dull, pointless, or just plain unattractive.
Brands should explore TikTok’s unmatched potential to increase awareness, reach, and conversions. However, note that the platform isn’t suitable for all brands. Ensure your target audience is on TikTok and your user persona is suitable for the platform. Samsung is among the few businesses that leveraged this feature during its piloting phase. The company used it in marketing the Summer of Galaxy campaign.
Sometimes parodies can overtake the original and gain more popularity. The brevity of the videos helps attract attention in seconds. The «freestyle» nature of the platform does not require technical skills to create perfect content. This means you do not need expensive video equipment since the camera on your phone is more than enough. Clips in TikTok don’t include «chat heads» or «progress reports». Creativity and entertainment rule here with amusing, touching, or absurd plots incorporated with the soundtracks.
And in order to gain that engagement, you need to post them when your audience is actively scrolling their feeds and consuming content. A TikTok Pro account gives you access to reports that tell you when your audience is the most engaged. Read more about https://www.sheebamagazine.com/articles/business-education/how-to-efficiently-promote-your-tiktok-page-in-2023/ here. You can find this under the ‘Follower Activity’ report in the Follower tab.
There are some 14 million U.S. users, but the platform has global appeal. 1 in 7 people in Thailand have downloaded it, as an example. Now the best time to post on TikTok in general is useful. But you need to think about where your audience is located before you make your final decision. TikTok does have some good information to help you decide on the best time to post – but you do need to have a Pro account to access this.
Questions and answers play a vital role when it comes to starting any conversation. Viewers can ask any questions to know more about the creators and their everyday content. If you are looking for a way to sell products and services, then TikTok should be on your list. You can use TikTok to show off your products, and get people interested in what you have to offer. The visual platform can also be a way to connect with potential customers and build relationships with them.