5 Reasons Why Social Media is Important for SEO

What does social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun making use of in the last few years. However, it’s essential to utilize it – especially if you’re investing efforts in SEO. While the benefits of using social media may not seem immediately obvious, they are crucial to SEO support. Here are five benefits of social media is important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. Content that has the highest number of social engagements will be able to show more social signals. Search engines look at these social signals and use it as an element of quality when evaluating the content. This is a way for search engines to know what people find most useful and what their algorithm deems top-quality. If the content you’re looking at receives lots of social engagement it will be immediately identified.

2) Link Building

Long gone are the days of going out and soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithms SEOs must do link building the traditional way by creating high-quality content that is link-worthy. But how do you reach sites that would be willing to link to your website if you ask them directly, which is an «unnatural» link building method? Social media is the answer. Social media allows you to expose your content to appropriate audiences that are willing to link to your content, if it is worth linking to. These people will promote your content to others and boost your authority.

3.) The amplifying of content

It doesn’t matter how good your content is, it’s unlikely to gain traction unless you amplify it. Email marketing is a great way of amplifying the content you create, but it won’t get to those on your list of marketing contacts. Social media enables you to reach new audiences with your content. If you publish your content to your followers, شراء ساعات مشاهدة يوتيوب they’ll be sure to share it with their own followers if they find it helpful. They will then spread the word to their networks which will increase the reach of your content. In return, you will gain many relevant visitors and inbound links, as well as social signals and brand awareness All of which are utilized by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content Social media can also create brand awareness. Google refers to this as co-citation. Building these co-citations using social media can improve Google’s trust in your web page and also assist by bringing in search queries that are branded.

5) Social Indexing

Since the search engines index social media sites these profiles are now showing up in search results pages. This enables your brand to appear in search results that include branded search queries on more than the site of your business. It’s even better. Individual tweets on Twitter were previously indexed and appeared in search results too – enabling another way to ensure your content’s ranking in the search results. It was temporary, however the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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