What do social media platforms have to offer SEO? MWI gets these kinds of information from clients who are prospective or current. While social media has become an increasing channel for marketing in recent years, most businesses have yet to make use of it. This is especially true if you are investing in search engine optimization. While the advantages of social media are not immediately obvious, they are essential for SEO support. Below are five reasons why social media is important for SEO.
1.) Social Media Signals
It’s not a secret that Google, Dadresi.com/index.php?title=User:MadieOReily3298 Bing and other major search engines have been using online conversations in their ranking algorithms for some period of time. If people tweet, share, like or comment on the content they like it is referred to as a social engagement. Content that has the highest number of social engagements will have more social signals. Search engines look at the social signals they receive, and then use them as an indicator of quality when ranking content. It’s a method of determining what content is popular with users over what their algorithm determines to be top-quality. If something has a high amount of social shares, it can be instantly indexable.
2) Link Building
There are no more days of asking for websites to add links to yours. Google’s Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write quality content that is relevant. How do you get in touch with websites that are willing to link to your site if they are not directly approached as an «unnatural» link building practice? Social media can help. Social media allows you to expose your content to interested audiences who might be willing to share it with others, in the event that it’s worth linking to. People who share your content with others increasing your influence.
3.) Content Amplification
You can make all the high quality content you want, but it won’t gain much traction without amplification. Marketing via email can be great method to boost the content you create, but it won’t get to those on your marketing list. Social media can help you reach new audiences with your content. When you share your content, those who follow you will connect with their friends if they find it useful. They will then share it with their following to increase your reach. Additionally, you will gain relevant traffic through inbound linking as well as social signals and brand awareness and can be utilized by search engines to make quality evaluation.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand image and recognition can inform search engines much about the credibility of your site and how much it is considered reliable in their ranking algorithms. Aside from amplifying your content, social media also helps to increase awareness of your brand. This is what Google calls co-citation. The creation of these co-citations via social media can improve Google’s trust in your company website , and will also help by using branded search terms.
5) Social Indexing
Since the search engines are able to index social media accounts these profiles are now showing on search results pages. This lets your brand show up in search results that include branded searches on more than the site of your business. But there’s more than that. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity to ensure your content’s ranking in the search results. This was just temporary for a couple of months, until Google took the decision to end the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.