What the heck does social media have to have to do with SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is rapidly growing channel for marketing that most businesses have only begun using in the last few years, however it’s vital to take advantage of it – especially if you’re investing resources in search engine optimization. While the benefits of using social media may not seem immediately obvious, they are crucial to SEO aid. Here are five reasons why social media is essential for SEO.
1.) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement happens when people comment, شراء لايكات فيسبوك like, share, or tweet about an article. The more social interactions a piece of content gets, the greater social signals you can build for your website. These social signals are used by search engines to rank the content. It’s a way to determine what content people find useful in comparison to what their algorithm determines to be top-quality. If a piece of content receives a lot of social interaction it will be immediately indexable.
2.) Link Building
There are no more days of soliciting websites to link to your site. With the emergence of Google’s Panda and Penguin algorithm SEOs must create links in the old fashioned way to create quality content that is link-worthy. How do you get in touch with sites that would be willing to link to your content , if they are not directly approached as an «unnatural» practice for building links? Social media can help. Social media enables you to present your content in front of people who are interested and could be attracted to link to it if it’s worth linking to. They will also promote your content to their friends and increase the reach of your content.
3) Amplification of content
The quality of your content is, it will not be popular unless you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it will only reach people within your marketing database. You can also reach new audiences through social media. After you have shared your content, your followers will be able to share it with their followers when they are satisfied with the content. They will then share it with their following, further increasing your reach. In return, you will gain lots of relevant traffic and inbound links, as well as social signals and brand awareness – all of which are used by search engines to judge content quality.
content amplification lifecycle
4) Brand Communication and Awareness
Search engines may use your brand’s name and reputation to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google’s trust and assist with branded searches.
5.) Social Indexing
Since the search engines index social media accounts these profiles are now showing as search results. This enables your brand to show up on search results when you type in branded searches on more than only your website. But it gets even better than that. Individual Tweets from Twitter were initially indexed and included in search results as well providing another method for your content to rank in search. However, it was only temporary it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.