5 Reasons Why Social Media is Important for SEO

What does social media have to in relation to SEO? At MWI we hear these questions frequently from our the current and potential clients. Although social media has been an increasing marketing channel in recent years, the majority of companies haven’t yet begun to make use of the potential of it. This is particularly important for companies that are investing in SEO. While the advantages of social media might not be immediately apparent, they’re essential for SEO aid. From the myriad of reasons to think about the use of social media in your overall strategy to be online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long time. When people share content via Twitter, Facebook or comment on the content it is referred to as a social engagement. Content with more social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithms consider good quality. If an article is receiving lots of social shares the content can be classified.

2.) Link Building

It’s long gone of soliciting websites to add links to yours. Google’s Panda/Penguin algorithm has forced SEOs to build links in by using the traditional method of creating quality content that is relevant. How can you get your content to websites who are willing to link to your website, even if they are considered «unnatural»? Social media is the solution. Social media lets you place your content in front of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also be able to share your content with other people and boost your authority.

3.) Content amplification

You can write all the high quality content you want, but it won’t gain any traction without amplifying it. Email marketing can be great method to boost content but it’s only going to be able to reach the people on your marketing list. The possibility of reaching new audiences is via social media. If you share your content with your followers, they will also share it with their personal followers in the event that they find it helpful. These people will then share your content with their followers, increasing your reach. In return, you will gain a lot of relevant traffic including inbound links, شراء متابعين تويتر social signals and brand awareness These are all used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness

Search engines can use brand image and recognition to judge the credibility of your website and how reliable it ought to be within their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. This is what Google refers to as co-citation. These co-citations can be developed through social media , which can help improve Google’s trust and help with search results that are branded.

5.) Social Indexing

Since search engines index social media sites, they are now showing as search results. This lets your brand be displayed in search results for your branded search queries on more than the site of your business. This is even more effective. Tweets that were individual from Twitter were once indexed and were displayed in the search results. This allowed your site to rank higher on the search results. However, it was only temporary it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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