What do social media have to in relation to SEO? At MWI we hear lots of questions from our potential and current clients. Although social media has been an increasing marketing channel in recent years, most businesses have yet to take advantage of it. This is particularly important when you’re investing in search engine optimization. Making and managing social media accounts is extremely important to assist in SEO efforts, even though their benefits aren’t immediately obvious. Below are five reasons why social media is essential for SEO.
It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long time. When people tweet, like or comment on a piece of content that is known as a social engagement. A piece of content with more social engagements is likely to have more social signals. Search engines measure these signals from social media, and then use them as an index of quality when ranking the content. This is a method for search engines to determine the content that people are most interested in and what algorithm they believe to be top-quality. Content can be quickly indexed whenever it’s attracting a significant amount of social interactions.
2.) Link Building
It’s long gone from the time when you could go out and ask for links from other websites. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to create links in by hand and create content of high-quality which is relevant to linking. How do you get in touch with sites who are willing to link to your site if you ask them directly, which is an «unnatural» link building method? Social media can help. Social media lets you expose your content to of the right people, who could be in a position to influence them to link to your content if it’s worth linking to. These users will then share your content with others and boost your authority.
3.) The amplifying of content
No matter how top-quality your content is, it will not get much traction until you amplify it. Sure, email marketing can be a great way to amplify content, but it will only reach those in your database of marketing. You can reach new audiences through social media. If you share your content with your followers, they’ll share it with their own followers if they find it helpful. Then those people will also share it with their friends and increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, social signals , and brand awareness All of these are utilized by search engines in determining content quality.
content amplification lifecycle
4) Brand Communication and Awareness
The brand’s identity and reputation can tell search engines much about the credibility of your website and how much it is respected in their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google calls this co-citation. Making these co-citations with social media can help increase the trust Google has in your web page and also assist with branded search queries.
5) Social Indexing
Search engines have been indexing social media profiles for a few years now and this means that they appear in the search results pages. This enables your brand to show up in search results for branded search queries on more than just your company website. It gets even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too – enabling another way for your website to be ranked in search. The service was temporary for a few months until Google took the decision to end it , up to now. Google will once again show tweets in search results, alexa ترتيب المواقع so it’s important to leverage it for getting your content ranked.