What exactly does social media have to in relation to SEO? MWI gets this information a lot from current and prospective clients. Social media is a fast expanding channel of marketing that many businesses have only begun to take advantage of over the past few years, however it’s very important to leverage particularly if you’re investing funds into SEO. Making and managing social media accounts are important for supporting SEO efforts, though the benefits may not be immediately apparent. Of the many reasons why you should consider social media as part of your overall strategy to be online, here are 5 advantages of it to SEO.
1) Social Media Signals
It’s not a secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. If people tweet, share, like or comment on the content they like that is known as a social engagement. Content that has more social engagements is likely to have more social signals. Search engines analyze the social signals they receive, and then use them as a quality factor when ranking content. It’s a way to determine the content that people consider useful in comparison to what their algorithm decides is top-quality. If the content you’re looking at receives a lot of engagement on social media it will be immediately indexed.
2.) Link Building
The days of going out and soliciting websites to add links to your site. In the wake of Google’s Panda and Penguin algorithms SEOs have to create links in using the old-fashioned method and create content of high-quality that is linked-worthy. What is the best way to reach websites who are willing to link to your content, Wiki.fairspark.com/index.php/User:LenorePlume (head to the Oleproduce site) when asking them directly would be considered «unnatural»? Social media is the answer. Social media allows you to expose your content to of relevant audiences that may be influenced to link to it should it be worthy of linking to. Those people will also share your content with their network and increase the reach of your content.
3) Amplification of content
You can write all the excellent content you’d like to however it will not gain any traction without amplifying it. Marketing via email can be an effective method to increase the reach of your content but it will only get to those on your list of marketing contacts. You can reach new audiences through social media. If you send your content out to your followers, they will spread it to their own followings when they find it useful. They will then also share it with their friends and increase your reach. In return, you earn lots of relevant traffic, inbound links, brand recognition and social signals These are all used by search engines in determining content quality.
content amplification lifecycle
4.) Brand Awareness and Signals
Brand image and recognition can inform search engines much about the credibility of your website as well as how much it should be trusted in its ranking algorithms. Alongside boosting your content, social media also helps increase brand recognition. Google calls this co-citation. Making these co-citations with social media can boost the trust Google has in your website as well as helping with branded search queries.
5.) Social Indexing
Search engines have been indexing social media accounts for a few years now so they can now appear in the search results pages. This allows your company to appear in search results for branded searches on more than the site of your business. It’s even better. Individual tweets from Twitter were once indexed and included in the search results. This enabled your content to be more prominent in searches. The service was temporary for a couple of months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.