What do social media platforms have to offer SEO? At MWI we hear this a lot from current and prospective clients. Social media is a fast growing channel for marketing that most companies have only started to take advantage of over the last few years, but it’s very important to leverage – especially if you’re investing resources in search engine optimization. Setting up and managing social media accounts are important to assist in SEO efforts, though the benefits of social media aren’t always apparent. Below are five reasons why social media is vital to SEO.
1.) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for quite some time. A social engagement happens when users like, share, share, or tweet on a piece of content. The more social interactions a piece of content receives, the more social signals it will bring to your site. These social signals are used by search engines to rank content. This allows search engines to identify what content people consider to be most valuable and what their algorithms consider good quality. The content you’ve created can also be indexed instantly when it’s getting a lot of engagement on social media.
2) Link Building
It is long past the time when you could go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithm has forced SEOs to link build the old-fashioned way: write quality content that is relevant. But how do you reach websites that are willing to link to your content if asking them directly is considered an «unnatural» link building technique? Social media can help. Social media can help you present your content in front of the right people, who could be convinced to link to it when it’s worthy of linking to. They will also be able to share your content with other people increasing your influence.
3) Content amplification
It doesn’t matter how good the content you publish, it’s unlikely to gain traction unless you amplify it. Marketing via email is an effective method to increase the reach of your content but it will only be able to reach the people on your marketing list. Social media lets you connect with new audiences through your content. If you post your content to your followers, they will share it with their own followers in the event that they find it helpful. The people who share it will share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand recognition and are used by search engines to make quality evaluation.
content amplification lifecycle
4.) Brand Recognition and Signals
Brand identity and awareness can tell search engines many things about the quality of your site’s content and شراء ساعات مشاهدة يوتيوب how much it is considered reliable in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built through social media , which can help improve Google’s credibility and aid in brand-name searches.
5) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now appear in search result pages. This allows your brand to show up in search results for brand-related queries, which aren’t restricted to your website. It gets even better. Tweets on their own from Twitter could be indexed and were displayed in the search results. This allowed your content to be more prominent in searches. The program was only temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.