What do social media platforms provide in terms of SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is rapidly growing channel for marketing that most companies have only started making use of in the past few years, however it’s very important to leverage particularly if you’re investing resources in search engine optimization. Setting up and managing social media accounts is important for supporting SEO efforts, even though the benefits may not be immediately apparent. Here are five reasons social media is crucial for SEO.
1.) Social Media Signals
It’s not a secret that Google, socialwb.com Bing and other major search engines have been using online conversations in their algorithm for ranking for a long period of time. Social engagements occur the time when people share, like, comment or share tweets about a piece of content. A piece of content that has more engagements on social media will show higher social signals. Social signals are utilized by search engines to rank content. It’s a way to measure what content people find useful over what their automated algorithm determines to be top-quality. If the content you’re looking at has a high amount of social interaction It can be quickly classified.
2.) Link Building
Long gone are the days of soliciting websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild using the old method: make top-quality content that’s relevant. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an «unnatural» practice for building links? Social media is the answer. Social media allows you to present your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. People who share your content with their friends and increase the reach of your content.
3.) Content Amplification
The quality of your content is, it will not achieve much success until you amplify it. Email marketing is great method to boost content but it’s only going to reach people in your list of marketing contacts. Social media can help you connect with new audiences through your content. Once you share your content, your followers will also connect with their friends when they are satisfied with the content. This will cause them to share it with their following and increase your reach. As a result, you get an abundance of relevant traffic including inbound links, brand recognition and social signals All of which are used by search engines to judge the quality of content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines can use brand image and recognition to judge the credibility of your website and how reliable it ought to be within their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google refers to this as co-citation. Making these co-citations with social media will help improve Google’s trust and confidence in your web page and also assist with search queries that are personalized.
5) Social Indexing
Search engines have been indexing social media sites for a number of years now so they can now appear on search result pages. This allows your brand to appear in search results for specific queries that aren’t limited to your company website. But there’s more than that. Individual Tweets from Twitter were initially indexed and included in search results too providing another method for your content to rank in the search results. The program was only temporary, however, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.