What can social media provide in terms of SEO? MWI gets these kinds of information from both current and potential clients. Social media is a rapidly growing marketing channel that most companies have only started taking advantage of in the past couple of years, yet it’s very important to leverage when you’re investing resources into search engine optimization. Setting up and managing social media accounts are essential to aid in SEO efforts, although the benefits are not immediately apparent. Below are five reasons why social media is crucial for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing, Rollshutterusa.com/?option=com_k2&view=itemlist&task=user&id=2569301 and other search engines make use of online dialogue in their algorithm for ranking. A social engagement is when users like, share, share, or tweet about content. A piece of content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to rank the content. It’s a way of evaluating what content people find useful over what their algorithm determines to be top-quality. Content can also be indexed instantly whenever it’s attracting a significant amount of social interaction.
2.) Link Building
There are no more days of going out and soliciting websites to add links to your site. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to create links in by hand by creating high-quality content that is worthy of linking. How do you get in touch with websites that are willing to link to your website if they are not directly approached as an «unnatural» link building practice? Social media is the way to go. Social media can help you place your content in front of people who are interested and could be influenced to link to it should it be worthy of linking to. They will also be able to share your content with other people increasing your influence.
3.) The amplifying of content
You can create all the high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing is a great way to amplify the content, but it’ll only reach people within your marketing database. Social media allows you to increase the reach of your content. When you share your content, those who follow you will also share it with their following should they find it valuable. These people will then recommend your content to their followers, which will increase your reach. You’ll also get relevant traffic through inbound linking as well as social signals and brand recognition, all of which can be used by search engines to determine content quality evaluation.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines an awful lot about the overall quality of your website as well as how much it should be trusted in its ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. Google calls this co-citation. These co-citations can be built by using social media to boost Google’s trust as well as aid with the search engine’s branded searches.
5) Social Indexing
Since search engines are able to index social media sites which means they show as search results. This enables your brand to be displayed in search results for your branded search queries , which is more than only your website. It’s even better. Individual tweets from Twitter could be indexed and included in the search results. This enabled your content to rank higher in search. This was just temporary for a few months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.