What exactly does social media have to in relation to SEO? MWI gets the information frequently from current and prospective clients. Although social media has been an increasingly popular channel for marketing in recent years, most companies have not yet started to benefit from the potential of it. This is especially important to consider if you’re planning to invest in SEO. Making and managing social media accounts is extremely important to assist in SEO efforts, though the benefits may not be immediately obvious. Out of the numerous reasons you should think about social media as part of your online strategy, here are 5 advantages of it to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some period of time. When people tweet, like, comment or share the content This is referred to as social engagement. The more social interactions a piece of content receives, the more social signals it will bring to your site. Search engines look at these social signals, and use it as an element of quality when evaluating content. It’s a method of determining the content that people consider useful over what their algorithm decides is of good quality. A piece of content can also be indexed instantly if it’s receiving a lot of social interaction.
2.) Link Building
It’s past the period when you could just go out and ask for links from other websites. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in the traditional way – create high quality content that is linked-worthy. What is the best way to reach websites which are willing to hyperlink to your content, when they are considered «unnatural»? Social media is the answer. Social media allows you to share your content with interested audiences who might be willing to link to it, when it’s worthy of linking to. These people may also be able to share your content with their friends and increase the reach of your content.
3.) Content amplification
The quality of the content you publish, it will not be popular without amplification. Marketing via email is great method to boost the content you create, but it won’t reach people in your list of marketing contacts. Social media allows you to increase the reach of your content. If you post your content to your followers, they’ll also share it with their personal followings if they find it helpful. This will cause them to spread the word to their networks to increase your reach. Additionally, you will gain relevant traffic and inbound links social signals, as well as brand awareness All of which can be utilized by search engines to make assessment of quality.
content amplification lifecycle
4.) Brand Awareness and Signals
The brand’s identity and reputation can tell search engines many things about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. Google calls this co-citation. Making these co-citations with social media can improve Google’s trust in your company web page and also assist with search queries that are personalized.
5.) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they show up in search result pages. This allows your business to show up in search results for تزويد مشتركين يوتيوب search queries that are branded and not only restricted to your business’s website. It’s more than that. Individual tweets from Twitter were initially indexed and included in search results too – enabling another way for your website to be ranked in search. The service was temporary for a couple of months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.