What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. While social media has been an increasing channel for marketing in recent years, most businesses have yet to profit from it. This is especially important to consider if you’re planning to invest in search engine optimization. Creating and managing social media accounts is extremely crucial to support SEO efforts, even though the benefits may not be immediately apparent. Below are five reasons why social media is crucial for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. If people tweet, alexa ترتيب المواقع share, like, comment or share an article that is known as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. Search engines evaluate these social signals and consider it an index of quality when ranking content. It’s a way of evaluating what content people find useful over what their automated algorithm decides is of good quality. A piece of content can be instantly indexed in the event that it’s receiving lots of engagement on social media.
2) Link Building
It is long past the period when you could just solicit hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to build links using the old-fashioned method and create content of high-quality that is worthy of linking. How do you get in touch with websites that are willing to link to your site if asking them directly is considered an «unnatural» link building practice? Social media can help. Social media enables you to expose your content to of relevant audiences that may be convinced to link to it when it’s worthy of linking to. Those people will also connect your content to their networks which will increase the impact of your content.
3.) Content Amplification
You can write all the excellent content you’d like to however, it will not get any traction without amplifying it. Sure, email marketing is an excellent method to amplify content, but it’ll only be able to reach people who are in your database of marketing. Social media lets you expand your reach with your content. If you publish your content to your followers, they’ll also share it with their personal followers when they find it useful. Then those people will spread the word to their networks, further increasing your reach. In addition, you’ll gain relevant traffic through inbound linking social signals, inbound linking, and brand awareness and are used by search engines for content to determine the quality of your content.
content amplification lifecycle
4.) Brand Awareness and Signals
Search engines will use your brand’s name and reputation to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations are built via social media in order to increase Google’s trust as well as aid with search results that are branded.
5) Social Indexing
Since search engines are able to index social media profiles and display them in search results pages. This enables your brand to show up in search results for your branded search queries , which is more than only your website. It’s even better. Tweets on their own from Twitter could be indexed and were displayed in search results. This allowed your site to rank higher in the results of a search. It was temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.